The global cosmetics giant Divisional Sales and Marketing personnel require quick response time from the higher-ups during new product launch for the proposals they submit. When Manager's mailboxes are flooded with messages, it is difficult to spot out the vital launch messages from the divisional marketing teams. Once the decisions are made, it is also vital to have a readymade 'new product template' and a supporting Data Manager for feeding into the SAP driven Production line (Material Master of the SAP System).

The Material Request Form (MRF) is a highly specific corporate communication solution and a high-end technology solution that enables sales and marketing proposals to quickly reach the decision makers. The dynamic property of the MRF application renders Client's divisional Sales and Marketing teams to put-in place a quick new product proposal, defined according to their market survey and current sales data. They are no longer required to tediously type out Proposals and mail them to the higher-ups for approval. The MRF application serves as a dynamic dash-board, where Client’s entire Marketing Group (comprising the Divisional Marketing teams and the Decision-Makers) easily and quickly communicates with each other. The MRF Increases efficiency in co-ordination between the entire Client Marketing Group. Processes of each functional marketing personnel are clearly defined. The roles for each User are clearly defined. They just need to pick out and choose from a list of parameters.