SmarterAV needed a new brand and website to go with their new business direction. Originally called The Tye Dye Guys, SmarterAV is a full specturm audio and video installation company. The company was looking to move into a new direction with a heavier focus on commercial customization. They challenged us to create a new brand identity that was modern, professional and easily recongnizable. Their new identify would need a brand new website that would carry the brand guidelines as well as be accessible on any device, easy to use, with a clean and modern design. The site would rely heavily on custom video content and would need a custom content mangaement system to fit their unique requests.
The main challenge with developing a new brand in the audio and video space is it's a fairly saturated market with a lot of big players. We started by researching the competitive landscape. We idenditifed common visuals that seemed to be very prevalent in the audio/video industry and made sure that our design concepts wouldn't copy another competitor. Particulary we wanted to make sure the logo design and website design would stand above any of the local competition since that would be SmarterAv's primary market early on. The business goal was to launch the rebrand in the first quarter of 2017 which means the design and development needed to be completed by end of 2016.
We created a comprehensive brand experience that is clean, modern, and professional. The shape and distinction of the logo mark embodies SmarterAV's new direction. Paired with the logomark, the logotype itself is unique and distinctive enough to stand on it's own.
In the end, we delivered a strong new brand with clear and precise guidelines on how to use. A smooth responsive web application that is easy to navigate and works flawlessly on any device, and a custom wordpress solution that allows the SmarterAV admins to administer content to their site with ease.
Scope of Work
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