We don't talk leads anymore, we talk accounts. We'll help your sales teams open new doors with our Account Based approach. With ABM we'll create engagement with all of your buyer committee before us handover the account to Sales and also increase conversions to an average of 40% or more.
Research and Audits - Through audits and extensive research, we've created ideal customer profiles (ICP) and buyer personas for customers that set the foundation for their target accounts within their total addressable market (TAM). The development of your ideal customer profile (ICP) is crucial for the success of your campaign. First, we amass a list of common aspects from your current customer base, the combine them to create your ICP. Following that, we apply this foundation to scale, to create your TAM, and continue to hone in on accounts that are a match for you and your organizational needs.
Target Account List (TAC) - Through deep data and predictive analytics, we build your target account list of customers who exhibit the right buying characteristics. Through our own research and predictive analytics, we are able to devise a list of insights into your target market. We then use this data to develop a list of target accounts that we can set our sights on for marketing efforts. This will not only eliminate those accounts who do not fit your ICP, but it will cut down on the wasted resources as you are only targeting accounts who fit the buying profile and are ready to buy. Furthermore, these saved resources can be used for more aggressive marketing methods to drive engagement with your TAC.
Engagement - We develop highly customized and personalized content with your personas in mind. Research says that 75% of executives read unsolicited marketing material that pertains to their cause; with 92% paying attention to material from sources they’ve never worked with. Content should be moving, thought provoking, and engaging, and that is exactly the type of content we provide. By gathering deep insight through the use of marketing tools and predictive analytics, we make sure that the content we provide to your accounts is relevant to them. This relevancy will pertain to their pain-points, and how your solutions can solve those issues for them.
Buyer Intent - We use market data in real time to make decisions on product-positioning. We take them before the customers who are actively shopping in the market for a solution like yours. Through the use of buyer intent and insight tools, we are exposed to everything about your buyers, including their readiness to contribute to your organization. With this data, we weed out the wrong prospects first, shortening your sales pipeline and cutting back on unnecessary marketing costs. We are then left with the individuals who are in the market for your product, and we focus our efforts on them alone.
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