Car Negotiations Simplified

ZWYTCH lets you virtually negotiate a car deal with multiple dealers from the convenience of your home and brings you the complete satisfaction of a pressure-free car buying experience


The Overview

The first digital auto negotiation platform in the U.S which enables car shoppers to negotiate real time prices with dealerships around where they live. It’s a digital market place where potential car shoppers and dealerships converse and negotiate the price of an automobile right through the application.


The Discovery

When the Zwytch team approached Netrocon they only had the business vision for what the product would do. We first began with understanding the customer base that Zwytch would serve, that made the branding message clear after which the product design and layout were presented. Throughout this process, our main focus was to help customers see the value of the product amongst the crowded market place. After attaining a deeper understanding of the buyer segments and their purchasing behaviors we were able to carve out a niche that resonated with the market.


Primary Personas


Secondary Personas


Global Markets


The Deliverables

The Netrocon team identified different customer pain points and pinpointed what resonated the most with their target audience. The final product created a great user experience for their customers and gave Zwytch an edge over their competition with the unique identity it carried.


Mobile Wireframes


Web Wireframes




User Flow Diagrams


Clickable Prototypes


Design Sprints

In the end, Netrocon helped Zwytch take a standard product and made it a great product—one with a robust scalable system, tightly integrated cloud architecture, and a fantastic user experience

The Netrocon team helped us envision the product at the very inception so we could clearly understand market perception and make any necessary changes early on.

We are really happy with the service and quality levels that we received. The final product helped us take the right mix of features and the best user experience combination to the market. I would work with them again in a heartbeat.


Scope of Work


  • Branding Strategy
  • Visual Identity and Assets
  • Marketing Materials
  • Brand Guidelines
  • Content Strategy

Project Management

  • Market Research
  • Competitor Analysis
  • Roadmaps
  • Task Definition & Tracking
  • Deliverables Tracking


  • Persona Definitions
  • Design Sprints
  • Wireframes
  • Prototyping
  • User Flow Diagrams
  • Web & Mobile UI Design Assets
  • User Testing


  • Information Architecture
  • Web Services Architecture
  • Cloud Storage
  • Web Sockets
  • UI Development
  • Edmunds API Integration

SmarterAV builds highly customizable enteratinment systems for residential and commercial solutions

  • Branding
  • UI/UX
  • Web Development
  • Mobile
View Case Study

TradeSumo is a digital market place that allows users to conduct simple trade through an online bartering system

  • UI/UX
  • Web Development
View Case Study