The Overview
The first digital auto negotiation platform in the U.S which enables car shoppers to negotiate real time prices with dealerships around where they live. It’s a digital market place where potential car shoppers and dealerships converse and negotiate the price of an automobile right through the application.
The Discovery
When the Zwytch team approached Netrocon they only had the business vision for what the product would do. We first began with understanding the customer base that Zwytch would serve, that made the branding message clear after which the product design and layout were presented. Throughout this process, our main focus was to help customers see the value of the product amongst the crowded market place. After attaining a deeper understanding of the buyer segments and their purchasing behaviors we were able to carve out a niche that resonated with the market.
Primary Personas
Secondary Personas
Global Markets
The Deliverables
The Netrocon team identified different customer pain points and pinpointed what resonated the most with their target audience. The final product created a great user experience for their customers and gave Zwytch an edge over their competition with the unique identity it carried.
Mobile Wireframes
Web Wireframes
Icons
User Flow Diagrams
Clickable Prototypes
Design Sprints
In the end, Netrocon helped Zwytch take a standard product and made it a great product—one with a robust scalable system, tightly integrated cloud architecture, and a fantastic user experience
The Netrocon team helped us envision the product at the very inception so we could clearly understand market perception and make any necessary changes early on.
We are really happy with the service and quality levels that we received. The final product helped us take the right mix of features and the best user experience combination to the market. I would work with them again in a heartbeat.
Scope of Work
SmarterAV builds highly customizable enteratinment systems for residential and commercial solutions
TradeSumo is a digital market place that allows users to conduct simple trade through an online bartering system
